Academic Research Forum

Saturday & Sunday, September 13-14, 2008

ANNOUNCEMENT!
The Academic Research Forum 2-Day Agenda and Schedule is NOW AVAILABLE. Please See Below.

OVERVIEW:
Academic Research Forum - Days One & Two:
In this 2-day Forum, leading-edge research on issues of importance and practicality to New Product Development academics and professionals is presented by both pre-eminent scholars and those rising rapidly in the field.

The PDMA Research Forum is a rare opportunity for researchers and practitioners to share knowledge about NPD, and gives practitioners the chance to learn about new insights into product development and to question distinguished academics on their findings. It also offers researchers the unique opportunity to obtain feedback from both eminent scholars and managers from firms steeped in the practice of innovation and NPD, allowing them to further validate their theories and to identify paths for future research.

Over 30 presentations will be made during the Forum by researchers from around the world, with ample time provided between sessions for networking with the authors and with others interested in these topics. Do not miss this unique opportunity to present to and learn from leading NPD researchers and visit our web site for agenda updates as they become available.

Agenda and Schedule
Saturday, September 13, 2008

7:00 am	Breakfast and Networking
8:00 am	Opening Session: Welcome from Research Forum Chairperson and PDMA's VP Academic Affairs Abbie Griffin and K. Sivakumar
8:15 am	Entry & Timing: Session Chair: Michael Song, University of Missouri-Kansas City Decomposing Pioneer Survival: Implications for the Order-of-Entry Effect Qi Wang, State University of New York at Binghamton and Jinhong Xie, University of Florida View the PDF The Advantages of Being First, Time and Time Again Jenny Darroch, Claremont Graduate University View the PDF A Resource-Based View of Product Development: an Empirical Examination of a New Venture's First Product Performance Lisa Song, Dirk Libaers, and Michael Song, University of Missouri-Kansas City View the PDF
9:45 am	Refreshment Break and Networking
	TRACK 1:	TRACK 2:
10:00 am	Managing Issues in NPD Processes Session Chair: Fred Langerak, Erasmus University Understanding the Role of Early Application Exploration Process in the Realization of Major Innovations Narongsak (Tek) Thongpapnl, Brock University Gina Colarelli O'Connor, Rensselaer Polytechnic Institute Shikhar Sarin, Boise State University View the PDF Predicting Consumer Reactions towards Radically New Technologies through Physical Prototypes and Vivid Stories with Visualizations: The Story Is as Good as the Real Thing Ellis A. Van den Hende, Jan P.L. Schoormans, and Dirk Snelders, Delft University of Technology View the PDF Cycle Time Reduction and the Learning Curve Pinar Cankurtaran and Fred Langerak, Erasmus University Serge A. Rijsdijk, Rotterdam School of Management, Erasmus University View the PDF An Integrative Framework for Studying New Product Development Activities, Practices and Tools Anton de Waal, Christchurch Polytechnic Institute of Technology Paul Knott, University of Canterbury View the PDF	Information & NPD Session Chair: Debra L. Zahay, Northern Illinois University Information Use in NPD: An Initial Exploratory Empirical Test in the Chemical Industry Debra L. Zahay and Elisa Fredericks, Northern Illinois University Abbie Griffin, University of Utah View the PDF Market Information Processes and New Venture Performance: Empirical Evidence from the United States Michael Song, Tang Wang and Mark E. Parry, University of Missouri-Kansas City View the PDF Dissonance and Need -The Use of information During the Development of Radical Innovations Joshua H. Johnson, Belmont University David Dilts, Vanderbilt University View the PDF Do Information Technology Tools Foster New Product Performance? A New Product Development Phase-Based Analysis of Effects Serdar S. Durmusoglu, University of Dayton Gloria Barczark and Fareena Sultan, Northeastern University View the PDF
12:00 pm	Luncheon
1:00 pm	Keynote Presentation: Thomas P. Hustad, Indiana University
	TRACK 1:	TRACK 2:
2:00 pm	Issues with NPD Teams Session Chair: Rebecca J. Slotegraaf, Indiana University The Role of Internal Coordination Capability in Collaborative Product Development (CPD): A Resource Base View Perspective Changyue Luo, St John's University Debasish N. Mallick, University of St. Thomas Roger G. Schroeder, University of Minnesota View the PDF When Does the Stability of a Product Development Team Shape New Product Success? Rebecca J. Slotegraaf, Indiana University Kwaku Atuahene-Gima, China Europe International Business School View the PDF	PDMA PhD Dissertation Session: NPD Across Boundaries Session Chair: Gerard J. Tellis, University of Southern California An Empirical Examination of the Role of Consortium, Partner and Format Characteristics in the Market Acceptance of Formats Sujan Dan, Texas A&M University Finding the Balance Between Outsourcing and Internalization: The Key to Innovative Success? Michael A. Stanko, Michigan State University Marketing in a Networked World Yansong Hu, University College, Dublin
3:30 pm	Refreshment Break and Networking
3:45 pm	NPD for Service Session Chair: Albert L. Page, University of Illinois at Chicago Selecting Customers for Participation in New Service Development: Antecedents and Implications for Performance Pilar Carbonell, York University Ana I. Rodriguez-Escudero, University of Valladolid Devashish Pujari, McMaster University View the PDF New Product or New Service - Dominant Logic? An Analysis of the Anatomy of the Innovation Processes: Stages, Gates and Outcomes Sena Ozdemir, Stephen Tagg, and Susan Hart, University of Strathclyde View the PDF A Grounded Study of New Service Development Gary R. Schirr, Radford University Albert L. Page, University of Illinois at Chicago View the PDF	PDMA PhD Dissertation Session: Strategic Issues in NPD Session Chair: Gerard J. Tellis, University of Southern California Form-Function Unity: Designing Products that Make Sense Michael Luchs, College of William and Mary Strategic and Financial Implications of New Product Quality in High-Tech Industies Hyun Shin, Long Island University New Product Strategy and Real Options: A Gold Mine or Fool's Gold? Abhijit Guha, Duke University
5:30 pm	Academic Research Forum Networking Reception and Cocktail Hour Sponsored by: Wiley-Blackwell

Sunday, September 14, 2008

7:15 am	Breakfast and Networking
8:15 am	Role of Academics Affaires in the PDMA: Leveraging the History & Strength of Academic Affairs to Enhance the Impact of PDMA Moderator: K. Sivakumar, VP Academic Affairs, PDMA, Lehigh University Panelists: Gloria Barczak, Robin Karol, Rich Notargiacomo, Al Page, Gerry Tellis
9:45 am	Refreshment Break and Networking
	TRACK 1:	TRACK 2:
10:00 am	Making NPD Decisions Session Chair: Jelena Spanjol, University of Illinois at Chicago The "Double-Edged Sword" of High-Feature Products: An Explorative Study of the Business Impact Jeroen Keijzers, Elke den Ouden, and Yuan Lu, Eindhoven University of Technology View the PDF Does this Fit or Match? An Exploration of Regulatory Effects on New Product Team Decision-Making Jelena Spanjol, University of Illinois at Chicago Leona Tam, Old Dominion University William J. Qualls, University of Illinois at Urbana-Champaign Jonathan Bohlmann, Michigan State University View the PDF An Exploratory Study of Anticipating Regret When Making New Product Project Continuation Decisions Kumar Sarangee, University of Illinois Jeffrey B. Schmidt, University of Oklahoma View the PDF Can the Developer be the User? Ilse M.de Visser, Eindhoven University of Technology Lu Yuan and Aarnout C. Brombacher, Eindhoven University of Technology View the PDF	Strategy & Portfolio Issues Session Chair: Jeffrey F. Durgee, Rensselaer Polytechnic Institute Disentangling the Exploration/Exploitation Cacophony: Exploitation and Sustaining, Value Network and Profit Margin Exploration Heidi M.J. Bertels and Peter A. Koen, Stevens Institute of Technology View the PDF New Product Designs for the Age of Hyper-consumerism: Applying Positive Psychology to Norton's "Happiness by Design" Approach Jeffrey F. Durgee, Rensselaer Polytechnic Institute View the PDF An Exploratory Study of the Practices and Challenges of Portfolio Decision Making Genres Linda Kester, Erik Jan Hultink, and Kristina Lauche, Delft University of Technology View the PDF New Product Portfolio Management Decisions: Antecedents and Consequences Regina C. McNally and Roger J. Calantone, Michigan State University Serdar S. Durmusoglu, University of Dayton View the PDF
12:00 pm	Presentation of Best Paper and Dissertation Awards and Conclusion
12:30 pm	Academic Research Forum Concludes

For all questions about the 2008 Academic Research Forum, please contact the Research Forum Chair:

Abbie Griffin
Royal L. Garff Professor of Marketing
David Eccles School of Business
University of Utah
801 585-1772
abbie.griffin@business.utah.edu

Academic Research Forum

Saturday & Sunday, September 13-14, 2008

Sponsors & Exhibitors

Make sure to visit our 2008 sponsors and exhibitors at the conference and you can enter to win a nintendo wII PLUS THE NEW WII FIT!

Main Conference Agenda

Monday & Tuesday, September 15-16, 2008 CHECK BACK WITH US for agenda UPDATES AS THEY BECOME AVAILABLE

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