Conference Agenda:
Monday, November 2

Fly in early and start your conference experience in style!

Immediately following our Kick-off Keynote Address on Monday, join us for drinks and refreshments while taking the opportunity to converse with attendees, sponsors and exhibitors. The Kick-off Keynote Address and Opening Night's Reception is open to all conference attendees and those who are taking advantage of a pre-conference workshop.

4:30 p.m.
Kick-off Keynote Address
R&D as the Value Driver: The Journey to a Successful Innovation Process and Culture in a Consumer Healthcare Company
Ken James, Senior Vice President, Global R&D, GlaxoSmithKline, Consumer Healthcare - GlaxoSmithKline

5:30 p.m.
Opening Night Networking Reception

5:30 p.m.
Private Reception
For new members, first time attendees and NPDP Certification

Conference Agenda Day One:
Tuesday, November 3

Content snapshot:

NPD DNA:

• Talent Management: Unlocking Your Team's Potential for Innovation
• Collaborating for Change: Business & Product Development Driving Financial Innovation in a Distressed Economy
• Metrics for Success in New Product Development

Turbo Charging for Commercial Success:

• Innovating Through Changing Times
• Integrative Innovation: Integrating Multiplicity and Diversity to Create Breakthroughs
• Opportunity Identification: One Size Does Not Fit All: Using Different Techniques for Different Situations

Got Blog? The Next Generation:

• The Next Generation of Customer Research Tools & Techniques
• Leveraging Cellular and Web Solutions to Dramatically Change Chronic Disease Outcomes and Health Care Costs
• The Next Generation of Commercialization: Driving the Probability of Success

AGENDA:

6:15 a.m.	Here Comes the Sun Morning Yoga Instructor: Beebe Nelson , EdD, NPDN, Director - PDMA Corporate Member Program
7:00 a.m.	Breakfast & Networking
8:00 a.m.	Special PDMA Greeting & Opening Remarks: Anne Orban, NPDP, Vice President of Conferences - PDMA Rob Mann, 2009/2010 Conference Chairman - PDMA Carol Pletcher, 2009 Vice Chair - PDMA Scott E. Miller, 2009 Vice Chair for Small and Mid-sized Businesses - PDMA
8:20 a.m.	The Capabilities of Intelligent Devices: A New Paradigm for Human Computer Interaction David Merrill, Inventor - Siftables with introductions by Peter Flentov, Technology Showcase Organizer - PDMA
8:30 a.m.	Opening Keynote Address The Art of Innovation Guy Kawasaki, Co-founder - Alltop, Columnist for Entrepreneur Magazine, and Best Selling Author of "Reality Check", "The Art of the Start", and many others
10:00 a.m.	Keynote Address Innovation Leaders: Senior Executives Who Stimulate, Steer and Sustain Innovation Jean-Philippe Deschamps, Emeritus Professor Technology and Innovation Management, MBA INSEAD, Harvard Business School and Author, "Innovation Leaders"
11:00 a.m.	Networking Break Meet and Greet Book Signing with Keynote Speakers Guy Kawasaki and Jean-Philippe Deschamps - Located at the bookstore in the Exhibitions Hall
11:30 a.m.	2009 PDMA Outstanding Corporate Innovator Award (OCI) Winner to be Announced
12:30 p.m.	Crawford Fellow Announcement
12:45 p.m.	Luncheon and Open Exhibitions Hall
6:15 p.m.	Networking Cocktail Reception
7:15 p.m.	"A Night on the Red Carpet" The Annual OCI Awards Dinner Celebration

Concurrent Breakout Sessions:

Session Descriptions

Track 1: "NPD DNA"

2:45 p.m.
Mode: Panel Discussion
Talent Management - Unlocking Your Team's Potential for Innovation
Beebe Nelson, EdD, NPDP, Director - IAPD, PDMA Corporate Member Program;  Mk Haley, Director, Product Design and Development - Disney abc Digital Media;  and Mary Parsons, Vice President, Global Platforms and Research Insights - The Hershey Company

How are companies succeeding in blending the four generations of the new workforce into a force for innovation? Building on learnings from the IAPD Workshop on the Innovation Workforce of the Future, speakers from Disney and Hershey will identify the DNA of culture and education that enables them to elicit employees' innovation capabilities. Tip: the answer is NOT "my workforce just isn't innovative"!  Attendees will:

• Find and unleash the innovation potential of your employees
• Design for the "mosaic workforce" -- flexibility is key
• Build team practices for innovation success

3:45 p.m.
Mode: Presentation and Discussion
Metrics for Success in New Product Development (NPD)
Dr. Christopher Musso, Associate Principal - McKinsey & Company

NPD remains a high strategic priority for most companies, and many see it as a strong contributor to growth. Yet many companies struggle to measure the performance of their NPD portfolios or fail to utilize metrics appropriately to drive both short and long-term performance.

This session will show how high performing companies are using metrics that enable them to keep winning and creating competitive advantage; both with their overall NPD portfolios and in delivering successful programs. Attendees will learn:

• A global and cross-industry perspective on how companies use NPD metrics to outperform the competition
• Best practices that endure changes in economic conditions
• Real ‘how-to' examples for executives, category leaders and program/project managers
• Winning ideas you can take to your organization and implement

5:15 p.m.
Mode: Case Study Presentation
Collaborating for Change: Business & Product Development Driving Financial Innovation in a Distressed Economy
John W. Labuszewski, Managing Director, Research & Product Development - Chicago Mercantile Exchange

The nature of innovation in the financial services industry has undergone a great deal of change in recent years. Focusing on the experience of CME Group, the world's largest derivatives marketplace following the merger of the Chicago Mercantile Exchange, the Chicago Board of Trade and NYMEX, we examine the factors that have compelled this change and how CME has coped. Attendees will learn:

• Changing corporate structure, regulatory developments, advancing technological capabilities and the sub-prime mortgage crisis have strongly impacted the nature of the financial innovation process.
• The new product development process at CME Group has evolved in response to these circumstances by ... (i) enhancing outreach programs to solicit customer feedback during the new product development program; (ii) introduction of enhanced top-to-bottom goal alignment efforts; and (iii) a "new growth" financial incentive program.
• In particular, the sub-prime mortgage crisis has heightened counterparty credit risk concerns amongst over-the-counter derivatives marker participants, providing CME Group with a significant opportunity to extend its clearing services in this area.

Track 2: "Turbo Charging for Commercial Success"

2:45 p.m.
Mode: Case Study Presentation
Innovating Through Difficult Times
John Feldman, Senior Vice President, Consumer Banking Design and Transformation Executive - Bank of America

In harsh economic times, companies typically pull innovation funding and focus on BAU activities. In general, this presentation will focus on the story of how Bank of America has coped through the financial crisis and focused on transforming to emerge as a continued leader in financial services. Attendees will learn:

• Why it is more important to stay the course on innovation
• The importance of observing and listening more closely to your customers at these times
• The need to invest in driving innovation at your organization to better position you for the inevitable turnaround.
• The importance of listening/observing in difficult times
• Investing to prepare for the turnaround
• What we have learned and what we are doing

3:45 p.m.
Mode: Case Study Presentation and Roundtable Breakouts
Integrative Innovation: Integrating Multiplicity and Diversity to Create Breakthroughs
Paula Etchison, Senior Director of Innovation - ConAgra Foods and Jody Levy, Adjunct Faculty - The Wharton School - Global Consulting Practicum and President - The Advantage Partnership

As companies struggle to do more with less, some are finding the emerging concept and competency of "integrative innovation" to be a source of breakthrough thinking and a means for rapid deployment. "Integrative Innovation" is the practice of taking disparate sources of innovation and integrating them to achieve a breakthrough product/service, an entirely new category, or even an entirely new industry. In this session, we will review the different types of integrative innovation, highlight examples and explore practices that are useful in achieving results. To help session participants introduce integrative innovation in their businesses, we will break into groups to practice and experience integrative techniques. Attendees will learn:

• Integrative innovation entails and the different forms that can be practiced
• Techniques to execute integrative innovation
• Examples of effective integrative innovation

5:15 p.m.
Mode: Case Study Presentation
Opportunity Identification: One Size Does Not Fit All - Using Different Techniques for Different Situations
Bruce Kirk, Director Corporate Innovation Effectiveness - Corning Incorporated and Deborah Mills, Director, Early Stage Marketing - Corning Incorporated

There are different approaches to identifying potential opportunities. What works in one area may not necessarily be the best approach to take in a different area. The speakers will highlight two different techniques used by Corning to add rigor to the art of opportunity identification. Attendees will learn:

• A "Whitespace" approach often works well for New Markets and New Technologies
• Roadmapping may be used to identify future opportunities for existing products and/or technologies
• Judgment is needed to choose the more appropriate approach, and we will present some criteria to help in that choice

Track 3: "Got Blog? The Next Generation"

  2:45 p.m.
Mode: Case Study Presentation and Discussion
The Future of Consumer Research and Innovation in a Fast-Paced Global Market
Nir Bar-Lev, Head of Analysis Products, EMEA - Google and Brad White, COO - (r)evolution

Session description will be available shortly.

3:45 p.m.
Mode: Case Study Presentation
Leveraging Cellular and Web Solutions to Dramatically Change Chronic Disease Outcomes and Health Care Costs
Anand K. Iyer, PhD, President and Chief Operating Officer - WellDoc Inc.

WellDoc Inc. is an inspiring, healthcare company that develops technology-based solutions to improve chronic disease outcomes and reduce healthcare costs. WellDoc's solution simplifies complexity through a collaborative, life-changing approach that securely harnesses real-time, actionable information to break down the barriers of engagement and treatment adherence. The convergence of clinical and technological innovation has demonstrated the ability to achieve unprecedented performance in managing diabetes. The application of WellDoc's solution to the US diabetes market can generate a $27B annual cost savings and dramatic HbA1c reductions. With WellDoc's early successes, its solutions are now expanding - targeted to deliver life-changing experiences for people living with other health challenges beyond the world of diabetes. Attendees will learn:

• A future-oriented outlook as to how technology, data and stakeholder interests converge to deliver unprecedented, high impact results
• The promising financial impact and results when technology, customer experience and business model innovation are deployed together in a well-conceived and well-executed way
• What other companies can learn by linking different value chain stakeholders together to deliver results when leveraging multiple forms of innovation concurrently

5:15 p.m.
Mode: Case Study Presentation
Driving the Probability of Success: Lessons Learned From MLB Advanced Media
Joe Inzerillo, Senior Vice President of Multimedia and Distribution - Major League Baseball Advanced Media

As one of the most heralded and recognized sports brands across the globe, Major League Baseball (MLB) has been an entertainment leader and innovator since its inception. MLB Advanced Media has accelerated this innovation tradition by setting the pace in sports media and entertainment. For nearly a decade, MLB Advanced Media has translated baseball into a highly engaging and immersive sporting experience across the growing spectrum of technology-driven entertainment. During this journey, the organization has enjoyed many successes and lessons learned when deploying its platforms for commercial success. In this session, participants will benefit from MLB's success stories and challenges to gain insight into how next generation commercial success may be achieved. This session will address:

• Ways to look at, understand and deploy innovation platforms to drive a higher probability of success - and ways to measure success
• Key technology trends that are shaping future consumer entertainment
• Lessons learned based on MLB Advanced Media's experiences