Conference Agenda Day One
|
8:00 |
 |
Special PDMA Greeting & Opening Remarks:
Anne Orban, Conference Chairwoman & Vice President of Conferences - PDMA
|
|
|
8:15 |
 
|
From Passion to Reality: The Story of iRobot
Helen Greiner, Co-Founder & Chairman of the Board - iRobot
Read More
|
|
9:15 |
 |
The Next Generation of "Fast": Visual Problem-Solving & Decision-Making Using Obeya, the "Big Room"
Takashi Tanaka, "Father of the Obeya Room" and Founder - QV System, Inc. & Don Kieffer -Former Vice President Operational Excellence & General Manager Powertrain Operations - Harley-Davidson.
Read More |
|
10:15 |
|
Networking Break |
|
10:45 |
|
2008 Outstanding Corporate Innovator Awards Best Practices Presentations
ANNOUNCING PDMA'S 2008 OCI WINNERS!
Corning Incorporated and E.I. DuPont de Nemours and Co.
Special Appearance by: Faith A. Tucker, Senior Vice President, Deposits Innovation, Global Consumer Deposits and Debit Card - Bank of America
Read More |
|
12:00 |
|
Luncheon |
|
|
|
|
|
|
|
TOOL STORY |
|
HOT TOPICS |
|
INSIDE THE GURU'S STUDIO |
|
1:15 |
|
Getting the Most from Customer Needs Research: Trade-off Analysis
Ron Sipes, Manager, Competitive Intelligence - John Deere Construction & Forestry (Division of Deere & Company) & Nelson Whipple, Director - Resource Systems Group, Inc.
Read More |
|
NPD 2.0: The Impact of the Web on Product Innovation
Vida Killian, Manager of IdeaStorm, Global Communities and Conversations Team - Dell Inc., Ed Weisberg, Vice President - TekScout, & Dion Hinchcliffe, Founder & Chief Technology Officer - Hinchcliffe & Company
Read More |
|
Inside Bank of America's Global Tech & Ops Innovation Lab
Matt Calman, Senior Vice President - Bank of America
Read More |
|
2:15 |
|
Consumer Informed & Capability Driven: Should You Work More With R&D and Engineering to Develop Winning Consumer Concepts?
Bob Boushell, Innovation Portfolio Director - Mars Snack Food USA & Nick Sawbridge, Founder - Rapid Ice LLC
Read More |
|
Making Green By Going Green
John Bradford, Vice President of Operations and R&D - Interface Americas, Inc. & Mark Bonnema, Senior Design for Environment Engineer - Haworth, Inc.
Read More |
|
Building a World Class Web 2.0 Product Organization
Adam Nash, Senior Director of Product - LinkedIn
Read More
|
|
3:15 |
|
Networking Break |
|
Networking Break |
|
Networking Break |
|
3:45 |
|
Turning Technical Advantage into Product Advantage
Stephen K. Markham, Professor - North Carolina State University
Read More |
|
The Impact of Metrics on Product Success: The Good, The Bad & The Ugly
Chris Pietrzykowski, Department Leader, Integrated Systems - United Technologies Research Center & Donald M. DeLauder, Executive Director, Product Innovation and Advanced Development - MEDRAD Inc.
Read More |
|
Reinventing Innovation: The 10 Best Practices of the Design-Lead Innovation Process
Brian Houck, Design Director - Dial Corporation & Rob Wallace, Managing Partner - Wallace Church
Read More |
|
|
|
4:45 |
  |
Innovation Moves Fast - Improvise!!
Wisdom from the Wise Guys For Co-Creating With Your Customers
The Second City Innovation Team
Read More |
|
5:45 |
|
Networking Cocktail Reception ~ Located in the Exhibition Hall |
|
7:00 |
|
Oustanding Corporate Innovator Awards Dinner Celebration
Join Us for Food, Fun, Entertainment & Much More at PDMA's Calypso Night!
Sponsored by: Bank of America (a past PDMA OCI Award Recipient)
Read More |
1:15 Tool Story
Getting the Most from Customer Needs Research: Trade-off Analysis
To build profitable products around the customer, the product team must understand the customer's range of needs and how the customer prioritizes them. Trade-off analysis (such as conjoint) provides robust insight into the trade-offs that customers will make, but is often perceived to be too complicated or expensive to execute. Recent market research innovations make it possible for product teams to use trade-off analysis (similar to conjoint) more frequently and earlier in the development cycle without requiring outside help.
- Tools to analyze and interpret customer needs in the context of overall product development decisions
- Introduction of efficient method to robustly measure customer trade-offs
- Identifying unmet needs and segments with different needs
- Practical examples from Deere & Company development efforts
Ron Sipes, Manager, Competitive Intelligence - John Deere Construction & Forestry (Division of Deere & Company) & Nelson Whipple, Director - Resource Systems Group, Inc.
LinkedIn Public Profile for Nelson Whipple: http://www.linkedin.com/pub/2/395/883
1:15 Hot Topics
NPD 2.0: The Impact of the Web on Product Innovation
Web 2.0 principles have revolutionized Web experience as well as the design patterns and business models of software companies. Now, innovative companies are applying Web 2.0 capabilities that leverage end-users for a powerful new approach to product development, also known as NPD 2.0. NPD 2.0 can enable companies to co-create better and richer products in a reduced timeframe.
- What are some of the most successful examples of turning over non-essential control to users directly via the Web?
- How can companies leverage the web and NPD 2.0 to protect a traditional business model in a Web 2.0 world?
- What are the most useful Web 2.0/social networking apps to support a closer collaboration?
- How can one extend NPD 2.0 to partners and channels?
- What challenges will companies face as they apply NPD 2.0 to their products?
Vida Killian, Manager of IdeaStorm, Global Communities and Conversations Team - Dell Inc., Ed Weisberg, Vice President - TekScout, & Dion Hinchcliffe, Founder & Chief Technology Officer - Hinchcliffe & Company
LinkedIn Public Profile for Vida Killian: http://www.linkedin.com/in/vidakillian
LinkedIn Public Profile for Dion Hinchcliffe: http://www.linkedin.com/in/dhinchcliffe
Inside Bank of America's Global Tech & Ops Innovation Lab
Bank of America operates a network of innovation labs in its mission to deliver new solutions and create new opportunities for our customers. In the last 18 months, the Global Technology & Operations Innovation Lab has developed over 40 prototypes of new banking services, operations platforms, and product concepts. We will discuss our simplified engagement process, our choice of tools, and the value of iteration with our customers. And for fun, we will share a few of our successes and failures along the way.
- How do we select the concepts to prototype?
- 3 levels of concept development - prototyping, proof-of-concept, and immersive simulation
- A glimpse inside the lab with a few successes and failures
Matt Calman, Senior Vice President - Bank of America
LinkedIn Public Profile for Matt Calman: http://www.linkedin.com/pub/0/428/744
Consumer Informed & Capability Driven: Should You Work More With R&D and Engineering to Develop Winning Consumer Concepts?
Instead of ideating outside the "box" and then later finding a high failure rate due to lack of fit to company capabilities and core competencies use of this process increases useable output. Importantly it also accelerates innovation by allowing faster conversion from concept to product. It does this by focusing ideation on the intersection of strategic opportunity and company capability.
- A how-to templateto generate multiple consumer-centric, feasible concepts in two days.
- How thinking about capability can increase the number of winning ideas
- An approach to use systematic analysis in creativity and how to find your best people to do it
- The value of developing and rapidly implementing screening criteria
Bob Boushell, Innovation Portfolio Director - Mars Snack Food USA & Nick Sawbridge, Founder - Rapid Ice LLC
LinkedIn Public Profile for Bob Boushell: http://www.linkedin.com/in/bobboushell
LinkedIn Public Profile for Nick Sawbridge: http://www.linkedin.com/in/nicksawbridge
Making Green By Going Green
Examples of how a commitment to sustainability is contributing to the bottom line. Senior representatives from Interface and Haworth will share examples of how specific projects have increased the company's profits.
-
The long term advantage of "reduce, reuse, reclaim, recycle and redesign"
-
A major product success based on how nature would design a floor covering
-
The sustainable benefit of reduced manufacturing costs
-
Using Life Cycle Analysis and the Cradle to Cradle Design Protocol for market success
John Bradford, Vice President of Operations and R&D - Interface Americas, Inc. & Mark Bonnema, Senior Design for Environment Engineer - Haworth, Inc.
LinkedIn Public Profile for John Bradford: http://www.linkedin.com/pub/5/92a/a62
LinkedIn Public Profile for Mark Bonnema: http://www.linkedin.com/pub/2/695/185
Building a World Class Web 2.0 Product Organization
This session will dive into the best practices and learnings from LinkedIn, one of the fastest growing Web 2.0 companies in the world. We'll discuss how to build a customer-centric organization that can balance the needs of both evolutionary & revolutionary products, as well as how to merge the best elements of agile development & organization with the needs of a rapidly scaling company & service.
- How to balance the needs of agile development while providing long term visibility across the organization
- How to leverage all forms of modern customer feedback, ranging from customer service & market research to site metrics & Twitter
- How to maintain the benefits of small, cross-functional teams while still providing high quality, horizontal services like user experience and quality assurance
- LinkedIn is the world's largest global professional network, with over 25m members, and active user growth of over 300% (as of March 2008). LinkedIn has grown its organization from less than 60 to 250+ employees in less than 18 months
Adam Nash, Senior Director of Product - LinkedIn
LinkedIn Public Profile for Adam Nash: http://www.linkedin.com/in/adamnash
Turning Technical Advantage into Product Advantage
Technology push is hazardous to any product portfolio. Nevertheless, customers cannot know the advantages of new technologies. Without mechanisms to assess the market viability of new technologies firms fail to capitalize on their own inventions. This session will help participants recognize the commercial viability of new technical specification.
-
- Process for finding and assessing technologies that might have market applications
- Mature companies often mismatch their R&D objectives with corporate strategy - get aligned
- Learn tools for early business concept development - after scientific/technical invention - before product development
Stephen K. Markham, Professor - North Carolina State University
The Impact of Metrics on Product Success: The Good, The Bad & The Ugly
Measuring the effectiveness and efficiency of your Innovation and New Product Development processes is essential to success, but knowing what to measure can be a challenge. This can be seen in the widely diverging practices currently found in companies; there's little agreement on what to measure or on how formally metrics should be used to manage the innovation and NPD processes. Hear NPD leaders from two leading product innovation companies talk about their experiences measuring innovation: what works, what doesn't work, and what can be harmful. You will have an opportunity to submit the key metrics your company uses before the session, and the panel will comment on the fit and utility of the measures submitted.
This lively discussion will frame the challenge and explore some best practices in reliably measuring a company's ability to successfully identify promising technology and market-based opportunities, and then create and deliver successful products based on these opportunities.
- Why all metrics commonly used are not a good indicator of outcomes
- What should be measured?
- What can be measured?
- Are different metrics needed for innovation and NPD?
Chris Pietrzykowski, Department Leader, Integrated Systems - United Technologies Research Center & Donald M. DeLauder, Executive Director, Product Innovation and Advanced Development - MEDRAD Inc.
LinkedIn Public Profile for Donald M. DeLauder: http://www.linkedin.com/pub/0/228/48b
Reinventing Innovation: The 10 Best Practices of the Design-Lead Innovation Process
What's wrong with the new brand innovation process? Why do less than 5% of global new product concepts never get launched? Why do more than 60% of those that do get to market fail within the first year? This talk will detail first hand experiences in designing and launching some of the world's most recognized and successful brands. The 10 Best Practices that drove these most successful innovations will be outlined. Specifically deconstruct in detail a major Dial re-branding case study for a robust product line about to be launched, providing real-world insights on these and other market leading global branding initiatives. Learn how to:
- Target the richest new brand innovation opportunities
- Ensure that the brand experience is relevant in all global markets
- Build and manage the most effective and integrated global team
- Develop a "visual positioning statement" that streamlines all efforts and synthesizes all brand communications
- Optimize new brand innovation's return on investment
Brian Houck, Design Director - Dial Corporation & Rob Wallace, Managing Partner - Wallace Church
LinkedIn Public Profile for Rob Wallace: http://www.linkedin.com/pub/0/48/520
- Get More Killer Ideas - and less idea killers, including the dime-a-dozen naysayers and skeptics that derail innovation at most companies
- Co-create with your customers - don't just get close to them, invite your customers in on the act in order to create innovations grounded in their reality
- See failure as an option - innovation thrives in an environment that supports risk and tolerates failure
- Go beyond business as usual - maybe slaughter a few sacred cows, embrace some vital truths, and embrace change
Improvisation - perhaps it's more than you think it is. Come listen, laugh, participate, get energized - and walk away with some powerful new ideas for creating a culture of innovation at your company.
The Second City Innovation Team
LinkedIn Public Profile for Steve Johnston on The Second City Improv Team: http://www.linkedin.com/pub/6/29a/96
|
