Conference Agenda Day Two

Tuesday, September 16, 2008

6:30		Sunrise YOGA: Stretch, Strengthen, Soar Jenny Fenig - Executive Empowerment Guru & Certified Yoga Teacher (Participants must register in advance.) Read More
8:00		Welcome Back: Anne Orban, Conference Chairwoman & Vice President of Conferences - PDMA
OPENING GENERAL SESSION KEYNOTE PRESENTATIONS
8:15		How Architecture Shapes the Way We Think: A New View of Collective Intelligence Dr. Gunter Henn, Architect, Principal - Henn Architekten & Tom Allen, Howard W. Johnson Professor of Management, Emeritus - MIT, Sloan School, Co-authors of "The Organization and Architecture of Innovation. " Read More
9:15		Architectures for Innovation: The End of Products Dr. Andrew Lippman, Founding Associate Director - MIT's Media Lab. Read More
10:15		Networking Break
10:45		The Enterprise of the Future Joseph Ziskin, Vice President of Corporate Strategy - IBM Corporation. Read More
11:45		Best Practices in Environmentally Sound Manufacturing: THINK Green Tom Easterday, Senior Vice President, Secretary and General Counsel - Subaru of Indiana Automotive (SIA). Read More
12:45		Luncheon

CONCURRENT BREAKOUT SESSIONS
		TOOL STORY		HOT TOPICS		INSIDE THE GURU'S STUDIO
1:45		Formulating a Strategy for Co-Development Kevin Schwartz, Director - PRTM. Read More		Product Innovation vs. Service Innovation: The Blurred Line Doug Powell, Senior Vice President - Wachovia & A. Troy Alvarez, Senior Vice President - TSYS Read More		Innovation: The People-Centric Business Process Kim McEachron, Vice President, Human Resources - Medtronic, Inc., CardioVascular Business and Jeffrey Phillips, Vice President of Marketing - OVO. Read More
2:45		Networking Break		Networking Break		Networking Break
3:15		Boundary-Less Innovation: Moving Beyond "Open" to Drive Successful Innovation Jami Guthrie, Senior Director, Global Consumer & Market Intelligence - Wm. Wrigley Jr. Company & Phil Roos, President & CEO - Arbor Strategy Group Read More		Is Business Model Innovation the Key to Strategic NPD? Gary Maharaj, President & CEO - Arizant Sheri Brassel, Group Development Program Manager - Microsoft Mike McDougall, Director Of Corporate Communications -Bausch & Lomb Dave Franchino, President - Design Concepts. Read More		Innovation by Design Frank Tyneski, Executive Director - IDSA Bruce Claxton, Senior Director, Design Integration - Motorola, Inc. Louis Lenzi, Senior Vice President - Audiovox Accessories Corp. Read More
4:15		Sneak Preview of PDMA ToolBook 4 PDMA ToolBook 4 Chapter Authors and Editors Read More		Discovering New Opportunities in Product Lifecycle Management Yoon C. Lee, PhD, Managing Director, Product Innovation Team - Samsung Electronics, Co., Ltd. & Brad White, Chief Operating Officer - (r)evolution Partners. Read More		This Breakout is Closed. Please Attend Session in Either Hot Topics or Tool Story.

5:15 CONFERENCE AJOURNS - SEE YOU NEXT YEAR!

Session Details:

1:45 Tool Story

Formulating a Strategy for Co-Development
Over the past several years, industry trends have forced a shift from a predominantly in-house Research & Development approach to an increasingly partnership and network-based model for product development. Despite the management attention being given to Open Innovation and Collaborative Development however, most companies still engage in partnering efforts in a relatively ad hoc way in practice, selecting their partnerships on a deal-to-deal basis. Building off Chapter 12 of PDMA's Toolbook III, this session will explore tangible techniques for establishing a business strategy to guide an organization's investment in partnerships.

• How to establish the role of co-development in an overall business strategy
• How to clearly define a strategy for selecting co-dev partners that supports your business goals
• A specific format for communicating the co-dev strategy clearly within an organization
• Specific examples of how this approach has been used in the medical device and high tech industries

Kevin Schwartz, Director - PRTM

LinkedIn Public Profile for Kevin Schwartz: http://www.linkedin.com/pub/1/a82/446

1:45 Hot Topics

1:45 Inside the Guru's Studio

Innovation: The People-Centric Business Process
Many businesses are turning to innovation to drive organic growth. People generate ideas, evaluate ideas and manage ideas, yet many businesses don't appreciate the important role people and organization design play in an innovation process.

• Why people and culture matter in innovation more than other processes
• How to attract the best people to innovation (rewards, recognition, compensation, work environment)
• Outcomes - engagement, improved retention, team development
• Examples of best practices
• Lesson learned from Medtronic

Kim McEachron, Vice President, Human Resources - Medtronic, Inc., CardioVascular Business and Jeffrey Phillips, Vice President of Marketing - OVO

LinkedIn Public Profile for Kim McEachron: http://www.linkedin.com/pub/6/542/747

LinkedIn Public Profile for Jeffrey Phillips: http://www.linkedin.com/pub/0/157/947

3:15 Tool Story

Boundary-Less Innovation: Moving Beyond "Open" to Drive Successful Innovation
This presentation explores a cutting-edge model that shows where product categories are in their evolutionary cycle and defines predictable ways in which consumer needs tend to evolve. We'll share how this paradigm-shifting approach removes boundaries to source innovation opportunities across industries, categories, markets and time. Overall, participants will gain a new understanding of how to "nail" innovation and say good-bye to irrelevant, 'me-too' and 'ahead-of-its-time' innovation.

• How various product categories have evolved and continue to evolve
• How identifying and understanding innovation patterns and category development can help predict the future white space most likely to be rich in opportunity for more successful, sustainable results
• How to move beyond traditional "need-gap" analysis to uncover and see how needs (articulated and unarticulated) could be met in the future
• How to develop ownable growth platforms that correspond to uncovered white space opportunities

Jami Guthrie, Senior Director, Global Consumer & Market Intelligence - Wm. Wrigley Jr. Company & Phil Roos, President & CEO - Arbor Strategy Group

LinkedIn Public Profile for Phil Roos: http://www.linkedin.com/pub/0/a08/842

3:15 Hot Topics

Is Business Model Innovation the Key to Strategic NPD?
According to a 2006 IBM Global CEO Study, 65% of the CEO's stated that they will have to make fundamental changes in their businesses in the next two years, with business model innovation becoming a key competitive differentiator. How do we ensure that we have a sound NPD portfolio strategy and successful NPD programs when the company has to reinvent its fundamental business practices?

This means new suppliers, new distribution channels, new financial models, new skill sets, new partners, and so on?. How do you know what will work, and what will not? How do you minimize the risk associated with all of this uncertainty and quickly evaluate options?

• Define what Business Model Innovation means through real world examples of companies currently experiencing this transition
• Provide 7 steps to MANAGE Business Model Innovation
• Open discussion with the audience to address questions and share/debate best practices

• Gary Maharaj, President & CEO - Arizant
• Sheri Brassel, Group Development Program Manager - Microsoft
• Mike McDougall, Director Of Corporate Communications -Bausch & Lomb
• Dave Franchino, President - Design Concepts

3:15 Inside the Guru's Studio

Innovation by Design
Presentations and discussion about examples of innovation in user experience from in-house corporate design groups.

• How design led non linear thinking is implementing company strategy
• Combining engineering, technology and the social sciences for real innovation
• The changing role of design in consumer electronics
• Translating leading technology into a sustainable advantage
• How design thinking generates new ways to serve peoples needs
  Participants:
  Bruce Claxton, Senior Director, Design Integration - Motorola:
  At Motorola, by shifting thinking towards the user experience, a major mind shift has taken place in our business. Design for mission critical products has moved to understanding that design and usability ARE the key differentiators for a competitive landscape. We have moved the focus to technology that's second nature. This shift moves attention towards the end user experience. At a recent World Congress showcasing Motorola's Mission Critical products, the exhibit was packed as our customers wanted to know more about design that's second nature. The story is about people. Design thinking has created business opportunities. End user collaboration is a key piece to a new kind of discovery process linking applied psychology to the design process. Applying this on a global scale has brought many opportunities forward for new products.
   
• Frank Tyneski, Executive Director - IDSA
• Louis Lenzi, Senior Vice President - Audiovox Accessories Corp.

LinkedIn Public Profile for Frank Tyneski: http://www.linkedin.com/pub/3/749/593

LinkedIn Public Profile for Bruce Claxton: http://www.linkedin.com/pub/1/566/a72

LinkedIn Public Profile for Louis Lenzi: http://www.linkedin.com/pub/5/b72/99a

4:15 Tool Story

Sneak Preview of PDMA ToolBook 4
The PDMA ToolBook 4 will continue the series of volumes presenting best practices tools and processes to improve new product development independent? of industry. ToolBook chapter proposals are accepted based upon their current relevance, uniqueness, and contribution to the PDMA Body of Knowledge. Tools address needs either on an enterprise-wide basis and or as applied to specific projects.

This session will be a unique opportunity to discuss topics from accepted ToolBook 4 Chapter Proposals with their authors. Preliminary abstracts and chapter outlines will be available for review. Attendees will be invited to sit in small groups with attending authors and discuss specific chaptera and their associated tools. This will be early enough in the review/editing process that attendees' input could be incorporated into subsequent manuscript drafts.

• Preview the ToolBook 4 content: get a head-start over your competitors on gaining insight into the hot new product development tools
• Dialog with the ToolBook experts on their topics: understand why these tools may be important for your firm
• Provide input to these in-process manuscripts: make sure they know what you want included in their chapter to make it most useful to you.
  
  ToolBook 4 Chapter Authors and Editors

4:15 Hot Topics

Discovering New Opportunities in Product Lifecycle Management
One of the exciting realities of product development is change: markets, competitors, techniques, technologies and of course the products themselves. It seems that as soon as all of the product development processes are working well and the enabling technology is stable, "change" catches up. Suddenly, what worked so well in the past?no longer seems effective. Your leading edge development processes are common place with workarounds deployed to plug the gaps and your best in class performance?is barely average.

Our Hot Topic will examine the product lifecycle management process and discuss what new and exciting improvement opportunities exist in today's environment. Leveraging real experiences, this session will offer real solutions and innovative practices that breath new life into product lifecycle management. The open discussion format will provide ample opportunity for attendees to join in and directly contribute their own discoveries to the lively discussion.

Yoon C. Lee, PhD, Managing Director, Product Innovation Team - Samsung Electronics, Co., Ltd. & Brad White, Chief Operating Officer - (r)evolution Partners

LinkedIn Public Profile for Yoon C. Lee: http://www.linkedin.com/pub/3/73a/625

LinkedIn Public Profile for Brad White: http://www.linkedin.com/pub/0/125/625