Guru Roundtables

PDMA Signature Dialogue Sessions:
SIGN UP FOR...Guru Roundtables: Taking place in the afternoon of both main conference days, September 15-16, 2008.

These are one-hour moderated, small group discussions with guru thought leaders and expert practitioners including some of our 2008 keynoters. These sessions will be dialogue-driven by all roundtable participants, and no power point presentations will be used.

If you are looking for more one-on-one interaction with select speakers and keynoters, that will create a valuable, lasting dialogue and allow for your questions to be answered in an intimate setting - these Roundtables are for you. We have also scheduled Gurus who are addressing specific industry verticals for a more targeted and focused dialogue session...providing you with meaningful take-aways that are actionable.

We will be running two concurrent Roundtables each hour starting in the afternoon of both main conference days. Roundtables can only accommodate 8-10 people maximum, so signing up early is essential.

ADDED VALUE! These sessions will be recorded and transcribed so all participants are furnished with a copy of the dialogue summary following the conference, which can be used as a reference guide in your organization.

To sign up for Guru Rountables, please e-mail sgargiulo@ahint.com and provide your full name, title, company and the session(s) you would like to attend. Entitle your subject header as "Guru Roundtables I Want to Attend."

Please note that Guru Roundtables run concurrent with the Main Conference afternoon track sessions, so you can't be in more than one place at a time.

Monday, September 15, 2008

	GURU ROUNDTABLE 1 8-10 People MAX	GURU ROUNDTABLE 2 8-10 People MAX
1:15	Open Innovation: Your On-Ramp to Creating a Better Product Dwayne Spradlin, President & CEO - InnoCentive Read More	Breaking Down the Barriers to Innovation: Slowing Things Down to Speed Things Up Jenny Fenig - Executive Empowerment Guru Read More
2:15	Dialogue from the IAPD: Capturing the Hidden Creativity in Your Organization Don Maynard, GameChanger - Shell International E&P, Inc. Read More	Excellence in Software Product Development Janaki Akella, Expert Principal - McKinsey & Company Read More
3:15	Networking Break	Networking Break
3:45	New Product Development in Highly Regulated Industries - Beyond Compliance Noel Sobelman, Medical Device Practice Lead - Kalypso Read More	Dialogue from INSIDE THE GURU'S STUDIO Session: Building a World Class Web 2.0 Product Organization Adam Nash, Senior Director of Product - LinkedIn Read More

Tuesday, September 16, 2008

	GURU ROUNDTABLE 1 8-10 People MAX	GURU ROUNDTABLE 2 8-10 People MAX
1:45	Dialogue from KEYNOTE Session: Architectures for Innovation: The End of Products Dr. Andrew Lippman, Founding Associate Director - MIT's Media Lab Read More	Dialogue from the IAPD: Leading the Development and Implementation of a Technology Strategy A. Ritch Larsen, Manager, Technology Strategy - Caterpillar Inc. Read More
2:45	Networking Break	Networking Break
3:15	Dialogue from KEYNOTE Session: The Enterprise of the Future Joseph Ziskin, Vice President of Corporate Strategy - IBM Corporation Read More	Dialogue from KEYNOTE Session: Best Practices in Environmentally Sound Manufacturing Thomas Easterday, Senior Vice President, Secretary and General Counsel - Subaru of Indiana Automotive Read More

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Monday, September 15, 2008
Roundtable Descriptions

1:15 GURU ROUNDTABLE 1:
Open Innovation: Your On-Ramp to Creating a Better Product
This session will delve into this break-through approach to product development. We will discuss how involving a community outside of the internal R&D department, including customers, can not only improve products, but can dramatically slash the cost and time it takes to bring them to market. Learn...

• About recent, counterintuitive research findings that show that inviting individuals with expertise outside of a product's discipline actually increase the likelihood of developing a superior product and what that means for you
• How your company can harness the power of open innovation and get started
• The business, legal and IP issues involved in open innovation and how to deal with them

Dwayne Spradlin, President & CEO - InnoCentive
LinkedIn Public Profile: http://www.linkedin.com/pub/0/22/ab2

1:15 GURU ROUNDTABLE 2:
Breaking Down the Barriers to Innovation: Slowing Things Down to Speed Things Up
How's your mind? Is it open to new possibilities ... or cluttered with a million thoughts competing for attention? If you're like most people, you are running faster and faster just trying to keep up with it all. How can you innovate with that frenzied state of mind? This session will give you an opportunity to pause, come into your authentic self, and to notice what keeps you from being more present and potent in your daily life.

• Making peace with your mind: Getting out of your own way
• Evoking the absolute best in yourself and others through anabolic energy and engaging your senses
• Letting go of limiting beliefs and gremlins
• Getting the most out of your conference experience: Setting AIM SMART goals

Jenny Fenig - Executive Empowerment Guru
LinkedIn Public Profile: http://www.linkedin.com/in/jennyafenig

2:15 GURU ROUNDTABLE 1:
Dialogue from the IAPD:
Capturing the Hidden Creativity in Your Organization
Companies are endeavoring to ensure future profitability and growth by focusing their intellectual assets on solutions to problems they see today. Additionally, fiscal prudence leads companies to tightly manage budgets and insist those budgets be tied to carefully planned technology strategies. The challenge is to do this without stifling the creative instincts of its people, who are continually coming up with new ideas to attack present and future problems.

• How do you fill your "front-end of innovation" funnel efficiently?
• Can you create an environment where ideas burst forth in an unending stream of creativity?
• How do you ensure the ideas you capture "add value" to your organization, as options or as real products?

Don Maynard, GameChanger - Shell International E&P, Inc.

2:15 GURU ROUNDTABLE 2:
Excellence in Software Product Development
Software organizations need to address a new set of challenges to achieve software development excellence in a changing environment that is characterized by ever-shortening product lifecycles, increased reliance on complex developer ecosystems, and new technologies and business models, e.g., SaaS, Enterprise 2.0 and SOA.

In this environment software and system vendors are contemplating questions such as: How to achieve software development productivity and innovation in a globalized and outsourced model? When does agile development vs. traditional development make sense? What tools and techniques can mitigate the challenges of requirements and testing? How to migrate / integrate traditional software development practices with new business models?

• Every software organization's starting position is unique as described by its "Fingerprint": i.e. the holistic representation of maturity level of software development processes as well as organization and governance
• To be successful, software organizations can aspire to a number of profiles of software development excellence - "archetypes"- based on their strategic aspirations and competitive dynamics. Examples of archetypes include innovators, integrators, and cost champions
• A small set of key improvement levers can help bridge the gap between the current SW fingerprint and the desired archetype

Janaki Akella, Expert Principal - McKinsey & Company
LinkedIn Public Profile: http://www.linkedin.com/pub/0/3/18b

3:45 GURU ROUNDTABLE 1:
New Product Development in Highly Regulated Industries - Beyond Compliance
For companies competing in highly regulated industries, implementing new product development processes that comply with increasing regulatory requirements is a challenge. Many companies have inadvertently deployed overly bureaucratic systems and, as a result, have found themselves with increasing costs and slowing development. This roundtable will explore how leading companies are re-evaluating their NPD processes and systems to balance compliance requirements with time to market and development effectiveness initiatives. Participants will discuss best practice models for maintaining compliance while streamlining NPD processes and systems. Data from a Q1 2008 medical device industry study will provide further insight into best practices from today's leading companies.

• Project Governance & Decision Making
• Process Structure
• Project Team Organization
• Portfolio Management
• Software Systems & Tools

Noel Sobelman, Medical Device Practice Lead - Kalypso
LinkedIn Public Profile: http://www.linkedin.com/pub/0/48b/190

3:45 GURU ROUNDTABLE 2:
Dialogue from INSIDE THE GURU'S STUDIO Session:
Building a World Class Web 2.0 Product Organization
Reference Session Description from Conference Day 1, Inside the Guru Studio track.

Adam Nash, Senior Director of Product - LinkedIn

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Tuesday, September 16, 2008
Roundtable Descriptions

1:45 GURU ROUNDTABLE 1:
Dialogue from KEYNOTE Session:
Architectures for Innovation: The End of Products
Reference Session Description from Conference Day 2, Keynote General Session.

Dr. Andrew Lippman, Founding Associate Director - MIT's Media Lab

1:45 GURU ROUNDTABLE 2:
Leading the Development and Implementation of a Technology Strategy
In this session we will discuss the leadership of a corporate technology strategy for a distributed, globally diverse enterprise. This session will explore a range of questions. The intent is to foster a group discussion exploring these topics, along with some observations from a series of projects completed within our organization.

• Can a cohesive Technology Strategy be driven across a decentralized, business unit based organization?
• How does a product or services driven company develop and implement an effective Technology Strategy?
• How can customer interests/wants/needs be aligned with core technology competencies to create differentiated product and service offerings?
• What best practices were identified?

A. Ritch Larsen, Manager, Technology Strategy - Caterpillar Inc.
LinkedIn Public Profile: http://www.linkedin.com/pub/4/82a/168

3:15 GURU ROUNDTABLE 1:
Dialogue from KEYNOTE Session:
The Enterprise of the Future
Reference Session Description from Conference Day 2, Keynote General Session.

Joseph Ziskin, Vice President of Corporate Strategy - IBM Corporation

3:15 GURU ROUNDTABLE 2:
Dialogue from KEYNOTE Session:
Best Practices in Environmentally Sound Manufacturing:
Reference Session Description from Conference Day 2, Keynote General Session.

Thomas Easterday, Senior Vice President, Secretary and General Counsel - Subaru of Indiana Automotive