Conference Overview:
Tuesday and Wednesday, November 3-4Jambo Mobile Technology PDMA Body of Knowledge Conference Advisory Committee
Innovation will be the single most determining factor of a company's success in the 21st century. Make commercial success a TOP PRIORITY and Gain Traction for What's Ahead. BE PROACTIVE. SET NEW STANDARDS.
RISE ABOVE THE REST BY SOLVING TOMORROW'S PROBLEMS TODAY.
"What's Ahead" for 2009? "NPD DNA" ~ An examination of what you have and what you need to enhance New Product Development best practices will be showcased to include people, teams and culture, process, tools and techniques for success, financial metrics, and business case analysis. "Turbo Charging for Commercial Success" ~ will focus on identifying opportunities and approaches to transforming those opportunities from idea to action better, faster and cheaper. Topics will include innovating in tough times, identifying customer inspired white spaces, integrative innovation across industry lines and fostering breakthrough innovation. "Got Blog? The Next Generation" ~ will focus on future trends and the next generation of potential new best practices in the areas of customer research and marketing, social media and web 2.0 technologies, commercialization, portfolio management, and non-product innovation that enable product innovation to thrive.
The 33rd Annual International Conference is being Powered by:   Jambo Mobile has officially rebranded as Silverback Media! The PDMA has proudly partnered with Silverback Media for the 2009 conference. Silverback Media provides interactive mobile technology designed to elevate the level of technological interaction and mobility of content among the attendees, speakers, and conference organizers in an innovative, educational and exciting way. Attendees' mobile devices will be utilized when interacting in keynote and breakout sessions through mobile polling, voting and texting capabilities. PDMA will also utilize this technology to communicate important conference messages and alerts if and when the need arises during the on-site experience. Attendees are highly encouraged to participate as the Silverback Media technology will greatly enhance your conference experience with us this year. In order to get started, you must enter your mobile number and carrier when registering for the conference. Standard text messaging rates apply to this program and there are no hidden fees or charges. No purchase necessary. Cellular internet is not required.
Conference Landscape & The PDMA Body of Knowledge: As a matter of design, we have incorporated the needs of all industry verticals, and experience levels into our program in order to provide the value you expect from PDMA. This is the ONLY conference in the USA and abroad that is fully aligned and integrated with the six (6) core PDMA Body of Knowledge Areas. For your learning enhancement, we have developed a navigation system so you can map out sessions you want to attend, while ensuring you are targeting all core Knowledge Areas for a well-rounded experience. They are:  STRATEGY & PLANNING |  PEOPLE, TEAMS, & CULTURE | |
 PROCESS, EXECUTION, & METRICS |  INTELLECTUAL PROPERTY & TECHNOLOGY | |
 CUSTOMER & MARKET RESEARCH |  CO-DEVELOPMENT & ALLIANCES | |
 MOTHER PDMA - This icon does not represent a Body of Knowledge Area, but will guide you through all sessions that are Association focused. | |
A Special Thanks to Our Conference Advisory Committee:
The Primary Leaders:
Anne Orban, NPDP, Vice President of Conferences - PDMA
Sabina Gargiulo, Conference Director - PDMA
Rob Mann, 2009/2010 Conference Chairman - PDMA
Scott E. Miller, 2009 Vice Chair - PDMA
Carol Pletcher, 2009 Vice Chair - PDMA
Content and Speaker Advocates:
Liza Gaoiran, Director, Global Innovation - WD-40 Company
Denise Garner, Vice President R&D, Specialty Division - The Clorox Company
George Gibson, Manager R&D Portfolio - The Xerox Innovation Group
Shane Johnson, Senior Vice President - Bank of America Innovation and Product Excellence
Neil Widlak, Director, Product and Service Development - ADM Cocoa Pre-Conference Workshop Leader:
Chuck Mays, Vice President of Business Development - Invetech
Marketing and eMarketing Advocates:
Kirstie C. Fiora, Marketing Manager, Product and Service Innovation - PRTM
Paul R. Williams, President and CEO - Think for a Change, LLC
Technology Showcase Advocate:
Peter Flentov, Principal - 20/20 Innovation Outstanding Corporate Innovator Awards:
Stan Jankowski, President - N.O.V.A. Consulting Strategic Alliances:
Lee Schaeffer, Vice President of Strategic Alliances - PDMA Innovation and Product Development (IAPD):
Beebe Nelson, EdD, NPDP, Director - IAPD PDMA Foundation:
Steve Markham, President - PDMA Foundation New Members and NPDP Certification:
Bill Kelleher, NPDP, Vice President of Certification - PDMA Academia and the Academic Research Forum:
K. Sivakumar, Vice President of Academics - PDMA
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