With this year’s Product Innovation Management Annual Global Conference, the PDMA’s goal is to develop COMPETENCE and CONFIDENCE both in individuals and in organizations focused on the product and service development process. Now in its 35thyear, the conference builds upon its past history of bringing the best content to its attendees by providing the latest in product and service development knowledge and practices that are applicable to real world situations. Furthermore, the conference provides attendees the opportunity to network and converse with other practitioners in a non-competitive, productive setting. By the end of the conference, the PDMA believes that attendees will return home feeling more competent and confident regarding the latest methodologies and findings in the area of product development and management.
To download an Agenda At-A-Glance with Body of Knowledge descriptors, click here.
Research Forum
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| 7:00a.m.-5:00a.m. | Registration Open | |
| 7:30a.m.-8:30a.m. | Breakfast | |
| 8:30a.m.-8:45a.m. | Welcome | |
| 8:45a.m.-10:00a.m. |
Plenary Session: Services Innovation Speaker: Mary Jo Bitner, PetSmart Chair in Services Leadership Professor and Academic Director Center for Services Leadership |
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| 10:00a.m.-10:30a.m. | Refreshments | |
| 10:30a.m.-12:00p.m |
CONCURRENT SESSIONS Session A1 - NPD Teaching, Research & Dissertation Winner Session Chair: D. Sudarshan 1. Preliminary Research into Developing a Modern Curriculum for Education New Product Development Professionals John Gawith and Allan Anderson 2. The Rise and Fall of Innovation Concepts Roger Leenders and Wim G. Biemans 3. Product Management's Responsibilities - A Snapshot of Industry Expectations Peter E. Harland and Rudiger Klein 4. Challenging the Usefulness of Established Product Development Principles for Successful Fuzzy Front End Management Katrin Eling ***Dissertation Proposal Competition Winner*** |
Session A2 - Individuals & Teams in NPD Session Chair: Jelena Spanjol |
| 12:00p.m.-1:30p.m. | Lunch | |
| 1:30p.m.-3:00p.m. |
CONCURRENT SESSIONS Session B1 - Alliances & Networks Session Chair: Gerard Athaide 1. The Contribution of Alliance Portfolio Diversity to Innovation: A Contingent View Anna Shaojie Cui and Gina O'Connor 2. Acquisitions and Innovation Outcomes: Examining Marketing and R&D Capabilities Fit Between Acquiring and Targeting Firms Kevin Trainor 3. Interaction Effects of Different R&D Collaboration Dimensions on Outcomes Maria Pemartin, Ana. I. Ordriguez- Escudero, Jose Luis Munuera-Aleman 4. Governing Interfirm Relationships: Performance Implications of the Contract-Trust Relationship Dries-Faems, Stephanie Schleimer, Erwin Hoffman ***Research Competition Winners*** |
Session B2 - Integration: Sales, |
| 3:00p.m.-3:30p.m. | Refreshments | |
| 3:30p.m.-5:00p.m. |
CONCURRENT SESSIONS Session C1 - Decision-Making & Portfolio Management Session Chair: Abbie Griffin 1. Antecedents and Consequences of Portfolio Decision-Making Effectiveness Linda Kester, Abbie Griffin, Erik Jan Hultink 2. The Dynamics of Anticipating Regret When Developing New Products Jeffrey Schmidt and Kumar Sarangee 3. New Product Development Portfolio Strategy and Financial Outcome in the Pharmaceutical Industry Mary E. Schramm and Michael Y. Hu 4. Value Creation Through Innovative Brand Extensions Fredrika Spencer and Rick Staelin |
Session C2 - Fuzzy Front End of NPD |
| 5:30p.m.-7:00p.m. |
RECEPTION & POSTER PAPER PRESENTATIONS
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Research Forum
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| 7:00a.m.-5:00p.m. | Registration Open | |
| 7:30a.m.-8:30p.m. | Breakfast | |
| 8:30a.m.-10:00a.m. |
CONCURRENT SESSIONS Session D1 - New Product Development Process Session Chair: Jeff Schmidt 1 Innovation Process Formalization in Product and Service Firms Carsten Schultz, Alexander Kock, Soren Salomo 2. Bridging the Gaps: Fostering Innovation by Improving Phase-to-Phase Translation within R&D Tucker Marion and Marc Meyer 3. Antecedents to R&D and Patent Function Integration in New Product Development Projects Martin Fischer and Holger Ernst 4. The Antecedents of Market Visioning Competence Susan Reid, Ulrike deBrentani, Maria Kalamas |
Session D2 - Open Innovation & Emerging Economies Session Chair: Tomoko Kawakami 1. Opportunities, Challenges, and Strategies in Innovation Outsourcing: A Research Agenda for the Future K. Sivakumar 2. Development of a Conceptual Framework and the Construction of Open Innovation Gregory J. Fisher 3. Building Up Frugal Innovation Capabilities in Emerging Countries - Evidence from the Healthcare Industry Bastian Widenmayer 4. The Significance of Institutional Factors Affecting Technology Adoption in Developing Countries Goksel Yalcinkaya, Sengun Yeniyurt, Roger J. Calantone |
| 10:00a.m.-10:30a.m. | Refreshments | |
| 10:30a.m.-12:00p.m. |
CONCURRENT SESSIONS Session E1 - Desigh & Customers in NPD Session Chair: Minu Kumar 1. Content and Context: Product Design Briefs, Knowledge-Based Assets and Firm Performance Ian D. Parkman and Keven Malkewitz 2. Communicating Sustainability of a Brand Through Product Form Minu Kumar and Michael Luchs 3. Using Form Design to Nullify First Mover Advantage Sangwon Lee, Raj Echambadi, Huifang Mao 4. Ways Michael A. Stanko and Joseph M.Bonner |
Session E2 - Influences on Firm Performance Session Chair: Serdar Durmusoglu 1. Service Innovativeness: Composition and Contributions to Business Performance Marina Candi and Marielle Creusen 2. Chief Technology Officer Demographics and Firm Value: The Moderating Role of Power Alexander Goetz and Holger Ernst 3. Entrepreneurial Orientation, Market Turbulence and Market Orientation in Firm Performance Muammer Ozer, John E. Ettlie, Wen Zhang 4. IT Investment and NPD Success: Effects of Context and Process Jaewon Yoo, Thomas W. Lanis, Gary L. Frankwick, Susan Wei |
| 12:00p.m.-1:30p.m. | Lunch | |
| 1:30p.m.-5:00p.m. |
Frank Lloyd Wright Taliesin West Insights Tour (optional activity - additional fee applies) see details here |
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Conference Day One - Discovery Labs
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| 7:00a.m.-6:30p.m. | Registration Open | |
| 7:45a.m.-8:45a.m. | Continental Breakfast & Networking | |
| 8:45a.m.-9:00a.m. |
Welcome and Opening Remarks Anne Orban, NPDP, Director, Discovery & Innovation, Innovation Focus, Inc. VP Events, PDMA Board of Directors |
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| 9:00a.m.-4:30p.m | Full Day Discovery Labs (A-F) | |
| 9:00a.m.-4:30p.m. |
New Product Development Professional (NPDP) Certification Preparation Session |
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| 12:00p.m.-1:00p.m. | Lunch | |
| 5:00p.m.-6:00p.m. |
Opening Keynote: Empathy in Innovation Steven Farenholtz and Kevin Ryan, General Mills. Inc. |
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| 6:00p.m.-7:30p.m. | Exhibit Area Open | |
| 6:00p.m.-7:30p.m. |
Opening Night Networking Reception (located in the Exhibit Area) |
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Conference Day Two - Best Practices You Can Use
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| 7:00a.m.-7:00p.m. | Registration Open | |
| 7:00a.m.-6:00p.m. | Exhibit Area Open | |
| 7:00a.m.-8:00a.m. |
Continental Breakfast & Networking (located in the Exhibit Area) |
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| 8:00a.m.-8:15a.m. |
PDMA Opening Remarks Geoff Waite, Vice President, Sagentia Inc. |
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| 8:15a.m.-9:00a.m. |
Benchmarking Keynote: Catch-Up to Catch-Me: Emerging Habits of Innovation at Tata Mr. Ravi Arora, Tata Sons |
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| 9:00a.m.-9:20a.m. | Rapid Fire Sessions | |
| 9:30a.m.-10:00a.m. | Breakout Learning Session 1 or 2 | |
| 10:00a.m.-10:30a.m. |
Networking Break (located in the Exhibit Area) |
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| 10:30a.m.-11:00a.m. | Breakout Learning Session 3 or 4 | |
| 11:00a.m.-11:45a.m. |
Benchmarking Keynote: Discovering the Next Mt. Everest and Having the Right Sherpas to Help you to the Summit Lei Zhang Schlitz, PhD, Illinois Tool Works Inc. |
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| 11:45a.m.-1:15p.m. |
Lunch (Located in the Exhibit Area and Vendor Solution Theater) |
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| 1:15p.m.-2:00p.m. |
Benchmarking Keynote: Finding the Key to Success From the Unknown: Strategies for Transformative Innovation Dr. Stephen Hoover, PhD, PARC, a Xerox Company |
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| 2:00p.m.-2:20p.m. | Rapid Fire Sessions | |
| 2:30p.m.-3:00p.m. | Breakout Learning Session 5 or 6 | |
| 3:00p.m.-3:30p.m. |
Networking Break (located in the Exhibit Area) |
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| 3:30p.m.-4:00p.m. | Breakout Learning Session 7 or 8 | |
| 4:00p.m.-4:15p.m. | Best of Visions Award Presentation | |
| 4:15p.m.-5:15p.m. | Outstanding Corporate Innovator (OCI) Presentation | |
| 5:15p.m.-7:00p.m. |
Networking Cocktail Reception (located on the Exhibit Area) |
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| 7:00p.m.-9:30p.m. |
Annual Outstanding Corporate Innovator Dinner & Celebration A Tribute to Frank Lloyd Wright - Designer and Innovator Sponsored by: Kennametal, Inc. (2010 OCI Award Winner) (advance registration and additional $45/person fee applies) |
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Conference Day Three - Stepping into the Future of Innovation
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| 7:00a.m.-12:45p.m. | Registration Open | |
| 7:00a.m.-1:00p.m. | Exhibit Area Open | |
| 7:00a.m.-7:45a.m. |
Eye-opener Breakfast & Birds of a Feather Networking Activities (located in the Exhibit Area) |
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| 7:45a.m.-8:45p.m. |
Big Idea Keynote: Rebuilding LEGO - How LEGO Reinvented Innovation and Conquered the Toy Industry David Robertson, PhD, The Wharton School, University of Pennsylvania |
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| 8:45a.m.-9:25a.m. | Next Practices Speakers | |
| 9:25a.m.-9:50a.m. |
Moderated Q&A: Lessons Learned |
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| 9:50a.m.-10:00a.m. | Break | |
| 10:00a.m.-11:00a.m. |
Big Idea Keynote: Five Ways Enterprise Co-creation will Rock New Product and Service Development Francis Gouillart, Experience Co-creation Partnership |
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| 11:00a.m.-12:30a.m. | Next Practices Speakers | |
| 12:30p.m.-1:00p.m. | Moderated Q&A: Lessons Learned | |
| 1:00p.m. | Conference Adjourns | |
| 6:00p.m. | Board of Directors Dinner | |
