Visionary Keynote: Rebuilding LEGO – How LEGO Reinvented Innovation and Conquered the Toy Industry
Practice Professor, The Wharton School, University of Pennsylvania
At Wharton, Dr. David Robertson teaches Innovation and Product Development at the undergraduate, MBA and executive education levels. Before joining the Wharton faculty, he was the LEGO Professor of Innovation and Technology Management at the Institute for Management Development located in Switzerland. There he served as the Co-director of the Program for Executive Development, the school’s largest executive education program, and directed programs for companies such as Credit Suisse, HSBC and Skanska.
As an author, Dr. Robinson’s latest book, Brick by Brick: How LEGO Reinvented its Innovation System and Conquered the Toy Industry, is expected in 2012. He has also co-authored Enterprise Architecture as Strategy: Creating a Foundation for Business Education with Jeanne Ross and Peter Weill in addition to other articles and case studies.
