Presented by
President and Co-Founder, Experience Co-Creation Partnership
Five Ways Enterprise Co-creation will Rock New Product and Service Development
Presented by
President and Co-Founder, Experience Co-Creation Partnership
Five Ways Enterprise Co-creation will Rock New Product and Service Development
In your professional life, have you thought about how product development will change in the future? Many are familiar with the term co-creation and most view it as generating new product and service ideas with communities of customers, usually enabled by some kind of social networking technology. Drawing on research from his latest book, Francis Gouillart will show why co-creation is more revolutionary than evolutionary when applied on an enterprise level and the profound implications it will have on product development as we know it.
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