One of the great advantages of attending the PDMA Product Innovation Management Annual Global Conference is the opportunity to meet like-minded colleagues from around the world. This conference brings together academics, practitioners, and solution providers with a depth of knowledge, experience, and passion for product development that is unmatched anywhere else. Take advantage of this rare chance to meet people in this unique commuity at one of these networking opportunities:
Solutions Provider Theater
Attend these express presentations to discover new ideas and solutions that support your job as a product development professional.
Tuesday, November 1
| 7:425am – 7:450am | PDMA’s New SIG for Sustainable Innovation |
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Paul Alvarez, Chair, Sustainable Innovation Special Interest Group Susan Burek, Southeast Chapters Regional Director Product Development and Management Association (PDMA) Learn about PDMA’s new Sustainable Innovation Special Interest Group (SIG) that focuses on helping practitioners improve the environmental and social impact of product and service portfolios. |
| 7:50am – 8:10am | Open Innovation: The Next Step - with IdeaConnection |
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Jim Beaumont, Vice President of Business Development & Paul Wagorn, Vice President of Business Development IdeaConnection IdeaConnection is a leading provider of Open Innovation problem solving, technology scouting, and patent search. Learn how you can accelerate your product development timeline and increase the return on your innovation investment. |
| 10:00am – 10:20am | Rearranging Your Product Development Closet to Create Higher Value |
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David Matheson, President and CEO SmartOrg Most product portfolios are cluttered – like a clothes closet. Learn how Advanced Product Portfolio Management (PPM) helps to create value by cleaning up and rearranging your current portfolio for success. |
| 11:45am – 12:05pm | Inspirational Ideation: It Doesn’t Take a Genius to Create Breakthrough Products and Services |
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Andrew Wilson, Account Executive Applied Marketing Science Great ideas rarely come from one genius or group, so why are many brainstorming techniques structured that way? This presentation will teach how to create great ideas by inspiring others. |
| 12:10pm – 12:30pm | Get Social: Social Product Development Workshop and Demo |
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Paul Dombowsky, Founder and CEO Ideavibes Through examples and best practices, learn how product and marketing teams can work together to build better, market driven products through social media and crowdsourcing. Crowd Engagement Platform™ trial included. |
| 12:35pm – 12:55pm | Maximizing Returns on Your Product Investments |
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John Hamm, President and CEO Accept Corporation Millions of product investment dollars are wasted due to poor strategy and planning. Walk away with best practices for making the right product strategy and planning decisions with speed and confidence. |
| 1:00 pm – 1:20pm | Market Sizing and Forecasting for New Products |
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Robert Hale, President Robert Hale & Associates Review a proven framework for market sizing and forecasting for new B2B and B2C products. The tools reviewed in this session support the identification and prioritization of new opportunities. |
| 3:00pm – 3:20pm | A Museum Mentality |
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Andy Stefanovich, Chief Curator and Provocateur |
PIM Conference Social Media Guide
Innovation is most successful in environments that encourage collaboration and the sharing of ideas. The intellectual exchange at the 35th Product Innovation Management Annual Global Conference is well served by this type of environment, and as such, PDMA encourages attendees to take every opportunity to expand their networks and share ideas with your fellow conference-goers.
Social media tools, particularly Twitter, allow you to capture ideas in real-time while at the conference, to discover fellow innovators with similar interests and to follow the innovation conversations taking place. Refer to our Twitter guide below to join in the conversation and enhance your product development conference experience!
Conference Twitter Guide
Share thoughts, learnings and quotes from the conference on Twitter! Follow the hashtag #PIM11 to get in on the conversation and hear what your fellow innovators are saying about the conference. In addition to the main conference hashtag, PDMA has created hashtags to match each of the Body of Knowledge (BoK) areas. The On-site Program lists which sessions and keynotes correspond to each BoK area, so refer to the guide below to know which hashtag to use when live tweeting at each session!
Co-development & Alliances: #CODEV11
Customer & Market Research: #CMR11
Intellectual Property: #IP11
Metrics #M11
New Product Process & Execution #NPPE11
People, Teams & Culture #PTAC11
Portfolio Management #PORT11
Strategy #STRAT11
Technology #TECH11
New to Twitter?
Twitter is a micro-blogging service where users can tweet their musings and favorite links, provided they are 140 characters or less. You can follow other user’s tweets, adding them to your Twitter stream, similar to an RSS feed or Facebook wall. Tweets are perfect for sharing short quotes, for pointing a friend to a webpage of interest or for following influential users or hashtags of your choice. What is hashtag, you ask?
Hashtags
A hashtag is short phrase added to a tweet to help with bookmarking or categorization. When you click on a hashtag within a tweet, you’re taken to a separate Twitter feed containing only tweets using that hashtag. For instance, #PIM11 (the PDMA Conference hashtag) contains all tweets that conference attendees and PDMA have used to discuss the conference. Clicking on this link will let you follow the conference conversation, and tweeting with it will allow you to join in, and make your voice heard!
Need additional help? Mashable.com has an extensive guide on all things Twitter.
QR Codes
Have you seen one of the symbols below at the conference and wonder what it is? It is called a Quick Response(QR) Code. These barcode-style images are designed to work with the smartphone of your choice, acting as easy website navigation links. If you have a QR-code application installed on your phone, it is as easy as taking a photo! Start up your cell phone’s camera and take a picture of the QR code below:
The codes around the conference will direct you to the conference website and to the proper hashtags (see above) to use for live tweeting the PDMA conference!
Do not have a QR Code Application? Here are a few free apps PDMA recommends:
Android Devices:
QR Droid
Apple Devices:
QR Reader for iPhone
