Presented by
Innovation Coach, Strategy and Innvation, iSquad, General Mills Inc.
Opening Keynote: Empathy in Innovation
Strategy and Innovation Director, General Mills Inc.
Opening Keynote: Empathy in Innovation
Everyone knows there is a need to create ideas, develop products and flawlessly launch these products into the marketplace. However to do this, more than world-class tools and processes are necessary. The sometimes-overlooked essential innovation ingredient is empathy, the heart of sustainable innovation. Hear about one company’s techniques for quickly building consumer empathy among its business teams. Using stories and case studies, this presentation will delve deeply into the methods that have led to faster, more successful and emotionally rich product launches.
Seats are limited, so don't delay. Book your registration today and be sure to secure your spot as a valuable participant and contributor at this groundbreaking event!
Join PDMA today and receive valuable benefits in addition to the member rate on your conference registration.
See the schedule, read about the speakers, sessions, labs and networking events.
Learn about the conference from our Executive Director, Brad Barbera.
Join in this celebration to learn more about how the 2011 winner achieved this recognition.
The Insights Tour provides a unique opportunity for an intimate look at Taliesin West and to experience this special place through the eyes and ears of some of its docents.
Get involved with the PDMA community!
