A Rare Opportunity for Researchers and Practitioners to Share Knowledge and Gain New Insights into Product Development
Co-Chairs: Gloria Barczak, PhD, Professor of Marketing, College of Business Administration – Northeastern University, Boston, MA and Ludwig Bstieler, PhD, Associate Professor of Marketing, Whittemore School of Business and Economics – University of New Hampshire, Durham, NH
“Presentations at the Annual Research Forum provide thought-provoking insights from multiple researchers. When you attend, you participate in the discussion of innovation management issues and practices before they appear in books and articles.” – Thomas P. Hustad, Professor Emeritus of Marketing, Kelley School of Business, Indiana University
PDMA’s Annual Research Forum is the leading global conference on innovation research. This is an important forum for intellectual exchange and state-of-the-art research on all aspects of new product development (NPD) and innovation today. In addition, the Annual Research Forum provides a stimulating global-based setting for developing research partnerships and interacting with academics, managers and solution providers.
This year’s Annual Research Forum is expected to draw scholars from around the globe for high-quality presentations and discussions on numerous areas of NPD innovation, including:
- Design and Development of New Products
- Collaborative New Product Development
- Organizing for Innovation
- Service Innovation
- Diffusion of Innovation, Network Effects and Rewards to Innovation
Keynote Presenter
Mary Jo Bitner, PhD, Center for Services Leadership at Arizona State University
PDMA is pleased to announce that Dr. Mary Jo Bitner will deliver the keynote presentation at the Annual Research Forum. Dr. Bitner holds the PetSmart Chair in Services Leadership at Arizona State and is recognized as a pioneer in the field of services marketing. Drawing upon her expertise in this area, Dr. Bitner will contribute a customer satisfaction and services perspective to this year’s discussion on product development.
Schedule At-A-Glance
Research Forum
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| 7:00a.m.-5:00a.m. | Registration Open | |
| 7:30a.m.-8:30a.m. | Breakfast | |
| 8:30a.m.-8:45a.m. | Welcome | |
| 8:45a.m.-10:00a.m. |
Plenary Session: Services Innovation Speaker: Mary Jo Bitner, PetSmart Chair in Services Leadership Professor and Academic Director Center for Services Leadership |
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| 10:00a.m.-10:30a.m. | Refreshments | |
| 10:30a.m.-12:00p.m |
CONCURRENT SESSIONS |
Session A2 - Individuals & Teams in NPD Session Chair: Jelena Spanjol |
| 12:00p.m.-1:30p.m. | Lunch | |
| 1:30p.m.-3:00p.m. |
CONCURRENT SESSIONS Session B1 - Alliances & Networks Session Chair: Gerard Athaide 1. The Contribution of Alliance Portfolio Diversity to Innovation: A Contingent View Anna Shaojie Cui and Gina O'Connor 2. Acquisitions and Innovation Outcomes: Examining Marketing and R&D Capabilities Fit Between Acquiring and Targeting Firms Kevin Trainor 3. Effects of Collaborative Communication and Interaction Scope on R&D Collaboration Maria Pemartin, Ana. I. Ordriguez- Escudero, Jose Luis Munuera-Aleman 4. Governing Interfirm Relationships: Performance Implications of the Contract-Trust Relationship Dries-Faems, Stephanie Schleimer, Erwin Hoffman ***Research Competition Winners*** |
Session B2 - Integration: Sales, |
| 3:00p.m.-3:30p.m. | Refreshments | |
| 3:30p.m.-5:00p.m. |
CONCURRENT SESSIONS Session C1 - Decision-Making & Portfolio Management Session Chair: Abbie Griffin 1. Antecedents and Consequences of Portfolio Decision-Making Effectiveness Linda Kester, Abbie Griffin, Erik Jan Hultink 2. The Dynamics of Anticipating Regret When Developing New Products Jeffrey Schmidt and Kumar Sarangee 3. New Product Development Portfolio Strategy and Financial Outcome in the Pharmaceutical Industry Mary E. Schramm and Michael Y. Hu 4. Value Creation Through Innovative Brand Extensions Fredrika Spencer and Rick Staelin |
Session C2 - Fuzzy Front End of NPD |
| 5:30p.m.-7:00p.m. |
RECEPTION & POSTER PAPER PRESENTATIONS
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Research Forum
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| 7:00a.m.-5:00p.m. | Registration Open | |
| 7:30a.m.-8:30p.m. | Breakfast | |
| 8:30a.m.-10:00a.m. |
CONCURRENT SESSIONS Session D1 - New Product Development Process Session Chair: Jeff Schmidt 1 Innovation Process Formalization in Product and Service Firms Carsten Schultz, Alexander Kock, Soren Salomo 2. Bridging the Gaps: Fostering Innovation by Improving Phase-to-Phase Translation within R&D Tucker Marion and Marc Meyer 3. Antecedents to R&D and Patent Function Integration in New Product Development Projects Martin Fischer and Holger Ernst 4. The Antecedents of Market Visioning Competence Susan Reid, Ulrike deBrentani, Maria Kalamas |
Session D2 - Open Innovation & Emerging Economies Session Chair: Tomoko Kawakami 1. Opportunities, Challenges, and Strategies in Innovation Outsourcing: A Research Agenda for the Future K. Sivakumar 2. Development of a Conceptual Framework and the Construction of Open Innovation Gregory J. Fisher 3. Building Up Frugal Innovation Capabilities in Emerging Countries - Evidence from the Healthcare Industry Bastian Widenmayer 4. The Significance of Institutional Factors Affecting Technology Adoption in Developing Countries Goksel Yalcinkaya, Sengun Yeniyurt, Roger J. Calantone |
| 10:00a.m.-10:30a.m. | Refreshments | |
| 10:30a.m.-12:00p.m. |
CONCURRENT SESSIONS |
Session E2 - Influences on Firm Performance Session Chair: Serdar Durmusoglu 1. Service Innovativeness: Composition and Contributions to Business Performance Marina Candi and Marielle Creusen 2. Chief Technology Officer Demographics and Firm Value: The Moderating Role of Power Alexander Goetz and Holger Ernst 3. Entrepreneurial Orientation, Market Turbulence and Market Orientation in Firm Performance Muammer Ozer, John E. Ettlie, Wen Zhang 4. IT Investment and NPD Success: Effects of Context and Process Jaewon Yoo, Thomas W. Lanis, Gary L. Frankwick, Susan Wei |
| 12:00p.m.-1:30p.m. | Lunch | |
| 1:30p.m.-5:00p.m. |
Frank Lloyd Wright Taliesin West Insights Tour (optional activity - additional fee applies) see details here |
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