Opening Keynote: Empathy in Innovation
Strategy and Innovation Director, General Mills Inc.
As a founding member of iSquad, an internal consulting group at General Mills, Dr. Fahrenholtz has coached business teams through a discovery process that lasts between three and six months. During this process, category identification, consumer research and concept development occurs in order to clearly identify a growth opportunity. Products resulting from iSquad input include Progresso Light soups endorsed by Weight Watchers®, Nature Valley Sweet & Salty Nut Granola Bars and Pillsbury® Simply…®products.
